Instructor: Tom Fragale
Product ID: 5336
Date & Time: September 17, 2026 | Time: 11:00 AM EDT
Duration: 60 Min
Why Should You Attend
Your customers expect fast, professional, and personalized responses every time, but many customer-facing teams struggle with high volumes, tight deadlines, and maintaining consistent communication quality. Poor customer interactions, delayed responses, or inconsistent messaging can negatively impact customer trust, brand reputation, and revenue.
AI-powered teams are gaining a major advantage by responding faster, handling difficult conversations more effectively, and personalizing communication at scale. Claude acts as a powerful assistant that helps teams improve response quality, maintain a professional tone, reduce workload pressure, and enhance customer engagement without replacing human interaction.
This session provides practical guidance on how customer service, sales, and account management teams can use Claude to improve communication, handle customer interactions more efficiently, and deliver a stronger overall customer experience.
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Description of the Topic
This practical session is designed for customer service representatives, sales professionals, account managers, and customer success teams looking to improve communication with Claude, Anthropic's advanced AI assistant.
Participants will learn how to use Claude to draft professional emails, chat responses, follow-up messages, and customer support communications with greater speed, consistency, and accuracy. The session also covers handling complaints, difficult conversations, and escalations using empathetic, customer-focused language.
In addition, attendees will discover how Claude can support sales outreach, proposal writing, objection handling, meeting preparation, FAQs, onboarding materials, and knowledge base content. The webinar also includes practical prompting techniques, AI best practices, and guidance on responsible AI use to protect customer information.
By the end of the session, participants will have practical skills to enhance customer communication, improve response times, increase customer satisfaction, and boost overall team productivity.
Areas Covered in the Session
- Introduction to Claude and its role in customer-facing teams
- Drafting professional customer responses with Claude
- Handling complaints and difficult conversations using empathetic AI-assisted communication
- Responding faster with templates, smart drafting, and workflow support
- Personalizing customer communication at scale while maintaining a human tone
- Preparing for customer calls, meetings, and objection handling
- Using Claude for sales outreach, proposals, and follow-up communication
- Creating FAQs, help content, and customer-facing documentation
- Effective prompting techniques for customer service and sales teams
- Privacy, compliance, and responsible AI usage in customer environments
Who Will Benefit
Instructor Profile
Tom Fragale is a computer professional with over 35 years of professional IT experience , including over 23 years of training experience. I have trained over 50,000 people in live seminars , webinars, VILT's, and onsite /on-site training. I can do 1-on-1 training, Virtual training, VILT's , private webinars for your group, and on-site training on : Excel, PowerPoint, Word, Outlook, Access, SQL, SharePoint, Visio, PowerBI, and other computer topics. I can travel anywhere in the USA and the world.
His clients include many Fortune 500 companies, government agencies, military bases, and companies large and small across many industries, including manufacturing, banking, pharmaceutical, education, retail, etc. He started his career as a database application programmer and has served as a consultant and project manager on many successful projects. His topics of expertise include: Access, Excel, Word, PowerPoint, Outlook, Crystal Reports, SQL Server, Visio, QuickBooks, and SharePoint, among others. His passion is training people and helping people get the most out of their computers, and he is a published author having written a book on Microsoft Access. He graduated in 1988 from LaSalle University in Philadelphia, PA with a BA in Computer Science.
Price Details
Price Informations
Single Live: One registration is valid for one attendee to attend the live session only.
Access details for the live session will be emailed 24 hours prior to the scheduled date and time.
Corporate Live: Access to the live session only for a maximum of four (4) participants.
For any additional participants, a fee of $139 per person will apply. Additional attendees must be registered under the Single Live option listed above.
Live session access details will be emailed 24 hours prior to the scheduled date and time.
Single Recorded: Access to the recorded version only is provided for one participant, with unlimited viewing for six (6) months.
The access details will be emailed within 24 hours after the live webinar concludes.
Corporate Recorded: Access to the recorded version only for up to four (4) participants, with unlimited viewing for six (6) months.
Access details will be emailed within 24 hours after the live webinar concludes.
Live + Recorded: One registration is valid for one attendee to attend the live session and receive access to the recorded version.
Live session access details will be emailed 24 hours prior to the scheduled date and time. Access to the recorded version will be shared within 24 hours after the live webinar concludes.
Corporate Live + Recorded: Access to the Live + Recorded package is valid for a maximum of four (4) participants.
For any additional participants, a fee of $139 per person will apply. Additional attendees must be registered under the Single Live option listed above.
Live session access details will be emailed 24 hours prior to the scheduled date and time. Access to the recorded version will be shared within 24 hours after the live webinar concludes.